And all that fills the hearts of friends,
Posted in Explaining on February 12th, 2011 by avi – Be the first to commentThe MPAA movie rating system (you know, PG-13, R, all that stuff) really sucks. There are certainly plenty of people who think so, at least, from all sides of the political spectrum . I personally object to them because I feel they demonize sex — especially homosexual sex –and concern themselves overmuch with counting swear words while ignoring important issues of tone and intent. Others, like the folks at CAPAlert, dislike the ratings board for a set of reasons almost diametrically opposed to my own and of course innumerable other groups and individuals have their own reasons for complaint. The funny thing is, while we’re all right that the ratings systems sucks, we’re all wrong about how to fix it.
Everyone’s goal is to have a ratings system that represents their moral viewpoint. But let’s say one of us wins our battle and gets the ratings board to adopt new criteria; for every person better-represented by the new rules, another person is now less-represented. Every victory by one viewpoint results in an increased energy of opposition from those holding the opposite opinion. While it’s easy for me to just say, “I’m right and they’re wrong,” and to be happy when my side’s winning and angry when it isn’t, that isn’t a real solution. It’s just a culture war, which can never be won as long as there are people left to fight it.
This is all exacerbated by the fact that the ratings board has real, significant, power over content in films. Because a film’s rating determines its earning power, Hollywood movies are made very carefully to conform to the morality of the ratings board, because movies that push the line too much can be effectively removed from the marketplace by an NC-17 rating. Thus, this isn’t just a philosophical question about the proper application of liberality in movie ratings; the ratings board can stop movies from being made, and they’re doing so on behalf of whatever segment of the population happens to be represented by the 10 people who sit on the board.
You’re probably thinking that I’m sidling up to the old “get rid of ratings” argument. It’s just not possible, however. Movies are powerful things; they’re not like books or plays, where the story is far away and abstract. Movies have immediacy, they get in your face. People, especially children, can be physically affected by a bad experience in a movie. Since not every person can be a film critic and have an educated understanding of what’s in a movie they’re about to see, they need some kind of simple, easy-to-use rating system that will let people make informed decisions about the movies they’re going to see.
We have a broken system that we can’t get rid of. We’re not going to stop going to movies, so we’re like the gambling addict who keeps going back to play in a game he knows is rigged. Why go if he knows they’re cheating? It’s the only game in town! The MPAA ratings board is the only game in town, and we can’t help but keep going back. The answer, then, is to get more ratings boards. Lots more.
We open ratings to the people. Anybody could submit ratings for any movie, on any scale, based on any criteria, come to by any process. The MPAA would still contribute a rating to this system, just as it does today. The Catholic church might contribute ratings, blessed by the Pope. I might put together a group of like-minded people to contribute a rating that I agreed with.
People could even get more specific, rating only certain aspects of movies instead of just general suitability for children. We might see a firearms hobbyist group putting out ratings describing how many people are killed by guns in the movie. A feminist group might put out a misogyny rating, or an educational group might rate a movie on how scientifically accurate it is.
Now, this may seem complicated; each movie may have dozens of different ratings. And while it does complicate things a little bit, we can use technology to mitigate the worst of the effect. The idea is, a potential movie watcher would spend some time up-front looking into the different available ratings boards and decide on a few that they felt fit their moral and political views. Configuration options on theatrical websites and smart phone apps would let people see only those ratings they’d chosen, giving each person a totally customized preview of the movies they have to choose from.
So the first problem is solved; ratings would no longer be one-dimensional and unilateral. They would cover the spectrum of ideas and opinions and be shaped by market forces instead of by fiat. These ratings could still prevent certain movies from being made, as consumers would use the ratings to decide which movies to see. The most popular ratings system would have enough power to financially ruin a movie by giving it a bad rating, so studios would continue to tailor movies to match those rating criteria. Of course, the most popular ratings system is, by definition, the one accepted by the largest number of people, and as public opinion shifted, either the number one rating would change it criteria, or the public would choose a new rating to use.
It’s entirely possible that the MPAA’s ratings would turn out to be the most popular. In that case, I guess, they could turn and laugh at us for doubting them. But in reality, the market-shaped rating system that would emerge from such an ecosystem would probably differ from the MPAA system in a variety of unpredictable ways. The broad strokes wouldn’t change: violent and sexual movies still wouldn’t be appropriate for kids, and Hollywood wouldn’t suddenly start making pornography. The decision about what constitutes pornography, though, wouldn’t any longer be made by 8 people in a room in Hollywood; it’d be made collectively by every movie consumer in the country.
I’m not kidding about this idea. It would work if put into practice, and if it turns out nobody else is already doing something like this, then I’m going to set it up myself. I’d love to hear from people, if you think this is a good idea too, or if you can foresee some flaws in it, or if you want to help out.