It felt like the warning
Classical radio on the weekends continues to suck.
The other station I listen to is a ClearChannel station, of course. The run ads from time to time for a ClearChannel radio recruiting service — which I suppose is just an ad for letting them run employments ads for you on the radio. Seems like a good idea, I guess. Here’s the part that confuses me: They claim that advertising on the radio works better because people tend to listen to the radio while they’re at work — therefore you’ll be advertising to people who are working, not people who are looking for work.
Huh?
I am aware that the machination of those known as “Human Resources” and/or “Hiring” have never really made much sense to me, but I can’t imagine why it would be better to hire somebody who already has a job, rather than somebody who is looking for a job. Now I presume it’s better to hire somebody who is looking to leave their current job rather than somebody who was fired from their previous job, but to put want-ads in a medium simply because people who don’t work will be less likely to hear it — that just seems insane. Presumably people who are employed but looking for work will be looking in the same places as people who are unemployed and looking for works — newspapers, web sites, etc.. So the only people you’re going to have success with that the normal channels would have missed are people who have jobs, aren’t really looking for new work, but decide to work for you based on a radio spot. Not really the kind of person you’d want working for you.
Like I said, the idea of advertising for jobs on the radio seems like a reasonable one to me, but I am thoroughly baffled by the mentality behind basing this sales pitch. It’s either way beyond my meager intellect, or it’s mind-numbingly stupid. You decide.