lovely Atthis’s love,
Posted in Today I Ate Soup on October 30th, 2003 by avi – 4 CommentsWelcome to another episode of “Avi’s Boring Life”:
Avi Goes Shopping
OR
Free Eggs!
First, some background. As you all know, I moved recently. My new place is kind of out in the country. It’s a lot different than where I used to live — it actually gets dark at night, there are deer on the roads, people are polite and there are about 15 places to buy mulch within a mile of my house. I have noticed that the environment has changed me a bit — I drive more politely, I smile at cashiers when I’m buying things, and I even say hello to my neighbors. It’s kind of creepy.
Anyhow, as part of this transformation I’m undergoing, into middle-class-polite-american-male, I decided to get one of those supermarket cards. Back when I was a slacker, I would always see people with their fancy cards, saving all that money, and I would be always a little bit jealous. I would feel ashamed when I had to tell the cashier that, no, I did not have a card. So now I have one! It’s really neat too, it goes on my key chain, which I assume is especially good. Or something.
So this card is a little different from the ones I have seen before. Instead of just letting you in on discounts (which it also does), you also accumulate points when you spend money. For every dollar that you spend, you get 10 points. And then you can exchange points for *FREE* goods. For example, today I saw an offer where you can spend 900 points and get a free dozen eggs. That is, if you spend $90, you get $1.50 worth of free merchandise. That works out (nearly) to a whopping 2% discount on good purchased. To me, this does not seem like a really big deal, but people seem to place a lot of stock on these specials, so who knows.
They also have a fairly impressive customer-specific coupon printing system. I think this is pretty much de rigeur for supermarkets to print coupons on-demand for shopping when they get their receipts — I’ve seen plenty of setups where, for example, if you buy some yogurt, you get a coupon for more yogurt, or if you buy enough pudding, you get a coupon for a discount on stomach pumps. This supermarket takes it one step farther, though. The first time I used my fancy new card, I got a “welcome to the club” coupon. When I just went back for my second trip, I got a special “welcome back” coupon thanking me for my second visit. The coupons are also date-stamped so they seem to always expire either 7 or 14 days from the day they’re issues, instead of at some arbitrary end-of-month date, like most coupons.
Overall, it’s a pretty well thought-out system, even if it is pretty stupid.